Who are we?

When the two Micralite founders became fathers, they were introduced to a world of baby brands. But most had the same purpose, to merely help parents ‘cope’ with having a baby. They wanted to create something that would enhance the lives of parents, not just help them get by. As engineers by trade, they decided to do something about it.

“Good design and engineering is visible everywhere, but the best engineering should go unnoticed.”

It’s this belief, coupled with their first-hand parenting experience, that led them to create the first truly hybrid stroller - one that combines the robust build of larger off-road strollers with the manoeuvrability and compact fold of a lightweight city strollers. Every element of our strollers, from the all-terrain wheels to the unique patented single fold, has been thoughtfully engineered to help parents get out there with ease.

It’s a philosophy that lives in the heart of everything Micralite creates. This means products which have been engineered for real life, piece by piece, to empower parents every day.

Timeline

  1. 1999

    Two young dad product designers develop the first Micralite prototype, based around an original fast-folding mechanism

  2. 2001

    Micralite’s ‘FastFold’ was launched, with John Lewis and Kiddicare among the first customers

  3. 2002

    Micralite won the ‘Which Best Buy’ award

  4. 2003

    The ‘FastFold’ was developed to accommodate a car seat and make life easier for parents

  5. 2007

    An adaptor system was developed to accommodate both a new carrycot and Maxi-Cosi car seats

  6. 2008

    The ‘Toro’ buggy was introduced, with its multi-position recline offering more flexibility for baby and parent

  7. 2010

    The ‘Superlite’ was introduced, with easy-to-clean mesh seat and interchangeable seat liners

  8. 2011

    The ‘Toro’ is improved with added features including an adjustable leg-rest and inter-changeable parts such as larger front wheels for bumpy terrain

  9. 2012

    The ‘TwoFold’ is launched, which converts from a single to a double in seconds for growing families

  10. 2014

    By popular demand, the ‘TwoFold’ is developed to include a built-in rider board

  11. 2017

    Relaunch of buggies with improved features including full suspension front wheels, cushioned brake pedal and adjustable height handle bar

  12. 2018

    Micralite launch new branding and 3 products across 15 territories globally

Micralite reviews

I've had cheap prams, crazy expensive prams, big prams, little prams. Been there, tried the lot and ONLY my trusty Micralite has made it this far. Ditched the rest but kept the best!

Jessica Davies-Matthews, UK

I think Micralite is one of the best strollers I have ever used. Mine has lasted five years already and we are hoping for another five with our new daughter.

Emma Harkinson, UK

So easy to push, and with the hammock design, my youngest was so comfortable in the heat having naps. The extra handles mean it’s designed for taller people too. Best choice we’ve made in terms of purchases for our children.

Jenna Fowlie, UK

I’m delighted with my Micralite. It’s so lightweight and easy to fold and carry upstairs to my top floor flat. So many of my friends struggle with apartment living and heavy prams.

Lisa Dunn, Australia

I love how easy they are to use. I love that you can change the liners and the hoods. I would never use anything else. Always had fantastic customer service.

Charlotte Jane Fraser, UK

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