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Our Story

Call Us On 01756 702410

Monday to Friday between 9am & 5:30pm


We're Micralite!


You could say Micralite was born out of frustration. We saw how too many baby products existed to help parents ‘cope’… but why should parents just cope? Micralite products are about making life better. More fun, more adventurous. And a good deal easier, too.

When the icon met the anarchist

This is a story of two brands. One, our big sister Silver Cross, is a household name and global brand championed by royalty. The other, Micralite, is a disruptive free-thinker and newcomer on the block. Together, we’re one happy family who share a passion for quality, design and innovation to create the best possible products for new parents.

For adventure seekers

Our award-winning products have been engineered for adventure. We know a day trip with kids can often be a handful (OK, maybe more than a handful at times!), so our newborn-ready prams and strollers are designed to make things that bit easier. Whether you’re scaling hills or tackling a sandy beach, there’s a Micralite stroller built just for you.

Don’t sweat the small stuff

Whether you need the perfect pushchair or travel cot, we’ve thought of everything when it comes to the finer details. So wherever you are, and whatever you’re doing, rest assured Micralite will always have your back.


View our Micralite Collection


Micralite. Making adventure easy.

Call Us On 01756 702410

Monday to Friday between 9am & 5:30pm